In the Ukrainian segment of YouTube, views of interviews and news decreased. Who are the leaders
12 February 15:28
Views of Ukrainian-language interviewer channels on YouTube fell by 30% in 2024. This was reported by Detector Media, citing monitoring data conducted by Tyshchuk Digital HUB, Komersant ukrainskyi reports.
Over the past four months, the dynamics of views has halved.
“While in 2023, channels averaged from 1 million to 5-7 million views per month, over the past four months, their viewership has halved, and only the top 10 channels collect from 1 to 3 million views,” analysts say.
It is also reported that small channels continued to gain audience and publish content steadily, while large channels “kept a long distance” in publishing content.
In addition, it is noted that channels that invite professionals in their field to talk to them showed significant growth dynamics.
Informational YouTube channels have also become less popular
Views of news channels in the Ukrainian YouTube segment in 2024 decreased by 10% compared to 2023.
According to Detector Media, specialists from Tyshchuk Digital HUB agency have also compiled a rating of 30 news YouTube channels run by media and bloggers in Ukrainian and Russian, based on Sub.Box data, taking into account the number of subscribers, the number of videos and their views.
The highest position in the rankings by the number of subscribers, including those added in 2024, and by the number of videos and their views was taken by the YouTube channel of the online media Channel 24.
