Only 21% of Ukrainians surveyed consider the celebration of International Day on 8 March to be important or favourite. This is evidenced by the results of a survey conducted by the Kyiv International Institute of Sociology (KIIS), published on 7 March, Kommersant Ukrainian reports 
According to the survey, attitudes towards 8 March have deteriorated: its popularity has dropped from 34% to 21% over the past two years (in particular, there has been a decrease from 25% in 2023 to 21% in 2024).
The holiday is slightly more popular among women (23%) than among men (18%).
At the same time, back in 2017, the 8 March holiday was one of the most favourite holidays among Ukrainians: almost half of the population (49%) celebrated it as their favourite.
In general, Ukrainians named Christmas (70%), Easter (68%), Independence Day (64%), and the Day of Defenders of Ukraine (58%) as the most important holidays.
Christmas and Easter continue to be the most popular holidays, with a slight increase (within the margin of sampling error) for Christmas and a slight decrease for Easter in 2024 compared to 2023. This indicates the stability of traditional religious values among the population that have an association with family holidays.
The biggest changes occurred in attitudes towards the Independence Day of Ukraine and the Day of Defenders of Ukraine.
Before the full-scale war with Russia, only 37% of the population valuedUkraine’s Independence Day , in 2023 – 63%, and now – 64%. In 2013, before Russia’s attack on Ukraine, it was one of the least popular holidays in general – only 12% considered it important or favourite.
In 2021, theDay of Defenders of Ukraine was popular among only 29%, in 2023 – among 54%, and now, in February 2024 – among 58%. This is an increase of almost 30 percentage points compared to 2021. This is a relatively new holiday, which was established in 2014 (when it was called Defender of Ukraine Day) to replace the Defender of the Fatherland Day, which was celebrated on 23 February. Its popularity at the time of its establishment was very low, and even a few years later, in 2017, only 10% of people celebrated this holiday (only Constitution Day had a lower figure of 5%).
After the outbreak of a full-scale war,Constitution Day became twice as popular (from 14% to 28%), and now the figure is 28% (the difference with 2023 is insignificant), which also reflects the growing importance of holidays related to the state.
Attitudes towards the New Year have hardly changed over the year (a slight decrease from 52% to 47%), but compared to the situation before the invasion, this holiday has dropped from almost first place to 5th.
The popularity of Victory Day (from 30% to 11%) and Labour Day on 1 May (from 12% to 4%) also decreased significantly.
The survey was conducted on 17-23 February 2024 by computer-assisted telephone interviews (CATI) based on a random sample of mobile phone numbers. A total of 1,052 adult respondents living in all regions of Ukraine (except Crimea) were interviewed. The sample did not include residents of the territories temporarily not controlled by the Ukrainian authorities.
Under normal circumstances, the statistical error of this sample did not exceed 3.4%. In times of war, in addition to this formal error, a certain systematic deviation is added. Nevertheless, sociologists are confident that the results are highly representative.