Sushi Easter, Dubai Easter, and Snickers: Ukrainians bought millions worth of holiday pastries
23 April 10:14
In 2025, restaurants and cafes across Ukraine sold 456,000 Easter cakes for a total of UAH 65 million. Such data is provided by the Ukrainian company Poster, which conducted an analytical survey among 3,600 catering establishments that offered Easter pastries on their menus, "Komersant Ukrainian" reports.
The highest demand for Easter cakes was observed during the last week before Easter, with sales peaking on Friday, April 18. It was on this day that consumers were most active in buying holiday baked goods in preparation for the celebration. On that day, restaurants sold over 120 thousand pieces of Easter pastries. Demand also remained strong on Saturday. On Easter, however, Ukrainians bought the fewest Easter cupcakes during the entire week.
The study also notes that classic Easter cakes were the most popular (42% of total sales). Cheese Easter pastries were the second most popular (15% of all pastries sold). Ukrainians also ordered Easter cakes with candied fruit (14% of the products sold).
At the same time, restaurateurs demonstrated a high level of creativity by adding atypical variations to the menu: “Dubai” Easter cake with dates and spices, Easter cake with a filling reminiscent of the popular Snickers bar, and unexpected combinations such as sushi Easter cake.
The pricing policy for Easter cakes varied in different regions of Ukraine. In the eastern regions, the most expensive Easter cakes were sold in establishments in the frontline Donetsk region – an average of 185 UAH per unit.
In the western regions, Easter cakes were the most expensive in Volyn and Rivne regions. It was 315 and 247 UAH per Easter cake, respectively.
In the capital, the average price was 169 UAH. In other regions, there was a wide variation in prices depending on the level of competition, logistics, and the concept of the establishment.
It is worth noting that the data from Volyn, Rivne and Zhytomyr regions were recognized as unrepresentative due to the insufficient number of surveyed establishments. The report also does not include data for the temporarily occupied Crimea and part of Luhansk region.
The results of the study show a stable demand for traditional holiday dishes even in times of war and economic instability, as well as the readiness of businesses to adapt to new challenges by updating their product range and marketing approaches.
Poster, the company that provided the analytics, specializes in developing software solutions for automating HoReCa businesses. Its products include POS systems, analytical modules, CRM services, QR payment, and software cash registers.
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