Artificial intelligence will help: Visa announces a new era of commerce
2 May 09:42
Visa has presented the Visa Intelligent Commerce program, which is based on artificial intelligence and makes the shopping process more personalized, safer, and more convenient. This was reported by the company’s press service, "Komersant Ukrainian" reports.
They emphasize that Visa is setting a new standard for a new era of commerce.
“Now, with Visa Intelligent Commerce, artificial intelligence agents can find and make purchases for consumers based on their preferences. Each consumer sets the limits, and Visa helps manage the rest,” explained Jack Forrestell, Chief Product and Strategy Officer at Visa.
How safe will the new program be for consumers?
According to the company, the Visa Intelligent Commerce program is based on more than 30 years of experience with artificial intelligence and machine learning to manage risks, which ensures a safe and secure payment process. Together with AI industry leaders including Anthropic, IBM, Microsoft, Mistral AI, OpenAI, Perplexity, Samsung, Stripe, and others, Visa promises to deliver personalized and secure AI-powered commerce.
For example, in order to protect users, the program will change card data to tokenized digital details. The consumer will also confirm that the AI agent they have chosen is authorized to act on their behalf. That is, only the consumer will be able to tell the agent what to do and when to activate payment data.
The pilot program is scheduled to launch this year, and full implementation is expected by 2026.
The company also presented 2 new services
Visa Pay is a service that ensures compatibility of digital wallets connected to the Visa network with local and international merchants. The beta launch of the service is being prepared in some countries of Asia, Europe and Latin America.
Visa Accept will allow micro-entrepreneurs to accept payments using a smartphone. The company claims that the service will connect a single card in a wallet with billions of payment accounts in a few clicks. The beta launch of Visa Accept will start in July in Latin America and Asia.
As a reminder, Visa is a global leader in digital payments, simplifying transactions between consumers, merchants, financial institutions and governments in more than 200 countries and territories.
2025 may be a crucial year for AI integration into business
Microsoft and Linkedin have published the annual Work Trend Index 2025 report, which outlines the transformation of modern work under the influence of artificial intelligence. The key trend is the emergence of Frontier Firms: companies where some tasks are performed not by humans but by AI agents acting as digital colleagues. DOU presented the most interesting points of the report.
The study involved 31,000 people from 31 countries. Analysts also analyzed the behavioral data of Microsoft 365 users and LinkedIn jobs.
81% of CEOs who participated in the study expect AI agents to be moderately or extensively integrated into their company’s strategy within 12-18 months. And 24% of companies have already deployed AI at all levels, while only 12% remain at the pilot stage.
Microsoft distinguishes three stages of the Frontier Firm formation. At the first stage, AI acts as an assistant, relieving people of routine work and speeding it up. At the second stage, AI agents join teams as “digital colleagues”, performing specific tasks as directed by humans. At the third level, humans set the direction for agents that manage entire business processes and workflows, checking them as needed.
According to the survey, global CEOs cited customer service, marketing, and product development as the top three areas for accelerated AI investment in the next 12 to 18 months. 46% of executives say their organizations are already fully automating workflows with AI in these areas.
