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AI dependence: what a company will lose if it relies only on algorithms and what professions will disappear tomorrow

Artificial intelligence is no longer the future, but a powerful reality. It transforms companies, automates processes, and opens up new horizons for growth. But at the same time, it challenges critical thinking, threatens jobs, and makes us wonder: can ethics keep up with technology? Moreover, is Ukraine ready for a new technological era? Read about the main trends, risks and strategies for 2025 in the article Komersant ukrainskyi.

Artificial intelligence (AI) is penetrating deeper into business processes, changing both the Ukrainian corporate sector and global markets. However, along with opportunities come new challenges, from the risk of losing critical thinking to the need for legal regulation. Read about it in an exclusive commentary [Kommersant]elena Nusinova, Director of Smart Corporate Service LTD, Doctor of Economics, MBA, DBA in Corporate Governance, said in an exclusive interview with [comersant].

“Artificial intelligence is no longer a futuristic technology – it has become one of the main drivers of change in the corporate sector both in Ukraine and abroad,” Nusinova said.

According to her, since 2023, the number of companies that have integrated AI into their business processes has increased significantly. In Ukraine, more than 25% of businesses use AI solutions, while in the US, UK, China, and EU countries, these figures are even higher.

Successful cases from Ukraine and the world

“Sense Bank, OTP Bank, and Oschadbank use chatbots, biometric identification, and fraud detection systems. Uklon uses AI to balance supply and demand, Nova Poshta optimizes delivery routes and voice invoices,” Olena Nusinova cites examples.

Among the international cases, she mentions JPMorgan using AI to process contracts, MasterCard for real-time transaction monitoring, as well as Amazon Logistics and DHL automating logistics and warehouse management.

“Agribusinesses such as Kernel, MHP, Nibulon have interesting experience in implementing AI for yield forecasting, drone analysis, and even assistance in mine clearance,” added Olena Nusinova.

Challenges: loss of skills, lack of regulation, unequal access

Despite the positive changes, the expert warns of the risks associated with excessive trust in technology.

This is confirmed by the research of Microsoft and Carnegie Mellon University, which found that overreliance on AI systems undermines critical thinking.

“The main irony of automation is that by mechanizing routine tasks and leaving exception handling to the human user, you deprive the user of routine opportunities to practice their judgment and strengthen their cognitive capacity, leading to mental atrophy and unpreparedness in the event that AI systems make erroneous judgments,” the authors of the study warn.

Nusinova also notes that AI can reduce the need for human intelligence

“The use of AI carries challenges and risks, failed cases and exaggerated successes – not all AI projects pay off; a critical assessment is required. Companies face the risk of losing jobs on the way to implementation as automation replaces some employees, especially in call centers. “, says Olena Nusinova.

Along with this, there is virtually no legal liability – there is no clear legislation on AI solution errors, Nusinova adds. Small businesses are more likely to face inequality of access, lacking funds or expertise to implement AI.

Trends for 2025: generative AI, clouds, ethics

According to Nusinova, in the coming years, we can expect

• rapid growth of generative AI (texts, videos, images);
• replacement of real assistants with corporate AI assistants to automate internal communication;
• massive investments in Big Data and cloud infrastructure;
• development of state strategies and regulation.

“Artificial intelligence is not only an innovation but also a strategic asset that changes the rules of the game in business. Ukrainian companies are rapidly adopting AI tools, approaching global standards. Together with examples from the US, EU, and China, we can see that AI is becoming a universal resource,” Nusinova concludes.

At the same time, effective implementation requires ethics, regulation, training, and transparency. Companies investing in these areas are shaping the economy of the future today.