ROZETKA opened the first store-cafe in Ukraine overnight: details
5 May 16:06
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Ukrainian online retailer ROZETKA is celebrating its 20th anniversary, and on this occasion, the company presented its first pop-up store, which opened in Kyiv at the Third Breath exhibition. This was announced by its co-founder Vladislav Chechotkin in his Facebook post, "Komersant Ukrainian" reports.
This creative space was originally planned as a place to sell branded goods such as T-shirts and toys. However, in response to the large flow of visitors and their needs, the pop-up shop quickly transformed into a coffee shop.
Vladislav Chechotkin explained this decision as follows:
“In one day and one night, the pop-up shop, which was supposed to have shelves for T-shirts and toys, turned into a ROZETKA cafe. It offers coffee, lemonades, ice cream, croissants, sandwiches, and desserts.”
This step was a response to a request from the exhibition organizers, who asked to provide visitors with water and snacks due to long queues.
It is worth noting that the format of ROZETKA coffee shop was developed by the company’s employees as part of the Mini MBA internal educational program. This demonstrates the company’s flexibility and innovative approach to developing new business areas.
The pop-up store will operate as a coffee shop until May 26, after which it will go on tour to nine cities of Ukraine with an important project, the details of which have not yet been disclosed.
What is the Mini MBA program?
This is a short-term intensive course that covers the basics of the classic MBA (Master of Business Administration) program. It is designed for those who want to acquire management knowledge and skills but do not have the time or need to complete a full two-year program.
Key features of the Mini MBA:
- Duration: usually from several weeks to several months.
- Content: includes topics in management, finance, marketing, strategy, HR, and leadership.
- Target audience: middle managers, entrepreneurs, and professionals seeking to move into management positions.
- Format: online or offline, often in the form of workshops, case studies, and lectures.
In the case of ROZETKA, the mention of Mini MBA indicates the existence of an internal educational initiative that gives employees the opportunity to develop business ideas and skills in a structured format, which has a positive impact on innovation in the company.
What you need to know about ROZETKA
It is the largest Ukrainian online retailer operating in the marketplace format. Founded as an online store selling electronics, it later became a universal platform selling goods of all categories – from household appliances to food.
- Year of foundation: 2005
- Founders: Vladislav and Irina Chechotkin
- Headquarters: Kyiv, Ukraine
- Format: online marketplace offline stores and delivery points
- Business model: direct sales platform for third-party sellers (marketplace)
Strategy and development
In 2017, Rozetka began to actively develop its own logistics.
In 2019, the company merged with EVO Group, gaining access to the Prom.ua, Bigl.ua, and other platforms.
In 2020-2023, Rozetka expanded its assortment in the grocery retail category and strengthened its position in the marketplace segment.
Since the beginning of the war, the company has adapted its logistics to military conditions, partially resuming operations even in the frontline regions.
Rozetka remains the leader of Ukrainian e-commerce with a market share of about 40-50% according to various estimates. The audience is more than 8 million unique users per month. As of 2024, tens of thousands of sellers are registered on the platform.
Rozetka remains one of the few Ukrainian IT companies that did not move abroad during the war and continues to support the domestic market.
