Meta will mark images created by artificial intelligence
10 February 2024 11:15
Meta, the company that owns Facebook and Instagram, will soon start detecting and tagging images created by other companies’ artificial intelligence. This was reported by Reuters with reference to 
Meta will find markers in images that they were created with the help of AI and will tag them with special labels on Facebook, Instagram and Threads, the company’s president of global affairs Nick Clegg wrote in a blog post. In this way, the company will signal to users that images that in many cases resemble real photographs are actually digital works.
The company is already applying this approach to images created by its own AI. When the new system is launched, Meta will do the same for images created in OpenAI, Microsoft, Adobe, Midjourney, Shutterstock, and Alphabet services, Clegg said.
In this way, the company is supposedly going to combat the damage caused by technologies such as dipfaking, when artificial intelligence creates a realistic image that is not true to reality.
In the future, Meta plans to apply the same approach to audio and video content created by AI. However, in this case, Meta will force users to mark their content accordingly.
As for textual content, Meta currently has no technology to detect text written by AI.
“That ship has already sailed,”
– Clegg believes.
