On the occasion of Ukraine’s Independence Day, G×Bar and the Zemlyachky NGO are launching a new collaboration to provide Ukraine’s defenders with military uniforms that take into account the anatomical features of the female body.
Now, visiting G×Bar is not only about taking care of yourself, but also an opportunity to make a significant contribution to supporting those who are defending our future. G×Bar has joined forces with the NGO Zemlyachky to provide our defenders with the necessary female military uniforms that meet their anatomical needs.
How does it work? Everything is very simple! We have created a system where the cost of your favourite beauty services corresponds to the cost of specific elements of the women’s military uniform. For example, the cost of a brush-up is equal to the cost of a T-shirt, and a coated manicure is equal to the cost of a fleece. From now on, you can donate the amounts you would normally spend on personal care, and these funds will be transformed into important elements of military uniforms needed by our defenders.
“We know that services at G are a favourite routine for many girls: getting a fresh manicure, brushes, and grooming is a way to take care of themselves. We really want to make supporting our female defenders a part of our routine: just as we take care of our own comfort, we should also take care of the comfort of our military girls. Now it’s very easy to do this in any G in Ukraine by simply scanning a QR code and applying it to a female anatomical shape,” says Lera Borodina, co-founder of G×Bar.
This initiative is designed not only to provide girls on the front line with the necessary clothing, but also to create a tradition of systematic charity among G×Bar customers. Your help is more important than ever, because every donation helps our defenders feel more comfortable on the battlefield.
“Systematic charity is not only about helping here and now, it is about creating long-term support that gives confidence in the future. We must provide our defenders with everything they need so that they can focus on the most important thing – defending our country,” comments Ksenia Draganiuk, co-founder of the Zemlyachki NGO.
Join our initiative at the by following the link and support the girls who hold the future of Ukraine in their hands. Make your contribution to the comfort of those who are fighting for our future.
Support the defenders – support Ukraine!
About G×Bar
G×Bar is an international franchise network of beauty bars, which is present in 13 countries and represented by 55 locations. Imagine a large beauty community of clients, masters and partners who inspire each other to live their desired life! That’s what G×Bar is.
From Kyiv to Rome, from Alicante to Los Angeles, in collaboration with partners, G creates spaces where every girl can take care of her inner and outer beauty.
They say that since 2015, G has been multiplying perfect styling, make-up, manicures, braiding, haircuts and colouring, but in reality, it’s your cool mood and self-confidence!
About NGO “Zemlyachky”
The NGO “Zemlyachky” supports women in the military by providing them with the necessary uniforms, ammunition, equipment and women’s humanitarian aid. The organisation actively responds to thousands of individual requests from defenders of Ukraine and promotes the culture of “woman in the military” in Ukraine and around the world. Another important area is providing psychological support to the military. As of May 2024, Zemliachky has closed more than 22,000 requests, providing the necessary equipment worth more than UAH 210 million.
Media contacts
Alina Steklova, PR Director of Zemliachky
[email protected]