About 16% of Ukrainian schoolchildren in grades 5-11 do not have any physical activity or do not participate in sportsduring the year . At the same time, 66% of children understand the importance of physical exercise and physical activity. And they are ready to do sports and “try something new”. Such data of their research is given by the group of InfoSapience agency.
During the war, the issues of accessibility of sports for children in different regions of Ukraine become especially relevant. After all, it is not only about the physical health of the younger generation, but also about the mental health, in support of which sport, of course, plays a very important role.
Given the public importance of the topic and its strong entrepreneurial component, in particular, Komersant ukrainskyi 
As part of the project, the business edition
A sports business that addresses the needs of children,
deserves attention and investment no less
than any other sector of Ukrainian entrepreneurship.
And yes. Children’s sports can be a successful business that, in addition to generating profits,
builds strong-willed individuals and a healthy nation.
As part of the special project,
The series of materials about the heroes of the special project “Children’s sport: business that is not possible without…” will traditionally end with an offline meeting with them in Kyiv.
Details of the upcoming event and ways to get a special invitation to it will be announced additionally.
Read. Be inspired. Open your own schools, invest in sports clubs and sections, build coaching careers!
Project articles:
Vadym Drobashko: “A person who does not understand football will not be able to effectively run a business related to a football school for children”
Olexiy Trofimov: “Today’s sport is about individuality. Each child needs a different approach”
Olena Gulyamova: “Children should not be hostage to their parents’ sporting ambitions”
From champion to mentor: Serhiy Frolov on sport, war and the future of children’s swimming