“ATB launches its fourth own brand: what is offered to consumers
7 November 11:55
The ATB-market retail chain has introduced a new private label brand, Day by Day, which has already appeared on store shelves across the country. According to the company’s press service, the brand is intended to become a symbol of daily support and care for consumers, Komersant ukrainskyi reports, citing Interfax-Ukraine.
Oleksiy Yuriev, Marketing Director of ATB-Market, emphasized that the name “Day by Day” reflects the daily interaction with customers, as the products of this brand are designed for constant use.
“It is important for us that the Day in the Day brand is associated not only with quality and savings, but also evokes a sense of daily care and positive emotions in people,” he said.
The range of products under the Day in the Day brand covers a variety of categories: wipes, soaps, shampoos, tea, sweets, dairy products and other daily necessities.
This is the fourth ATB-market’s own brand that expands the choice for customers.
The press service clarified that the new brand occupies the middle segment in ATB’s pricing policy, being located between the budgetary Smart Choice and the medium-premium Svoya Liniya.
The premium segment is represented by the De Luxe Foods & Goods Selected brand, which allows customers to find products for every taste and budget.
It is reported that the ATB chain’s own brands already account for about a third of the total assortment of stores. They are made exclusively to the company’s order and undergo rigorous testing in ATB’s own laboratory. This guarantees compliance with high quality and safety standards, and quality control is carried out in accordance with all necessary parameters.
For reference
ATB Corporation is an association of large Ukrainian companies operating in such business areas as retail, asset management, food production and sales, and sports and recreation services. Its companies employ more than 70 thousand people.
In 2023, ATB paid UAH 25.06 billion in taxes and fees. Despite the negative factors caused by the war, this figure is UAH 4.62 billion higher than the financial results of 2022 (UAH 20.44 billion).
As of July 15, 2024, the corporation’s retail network includes 1228 stores, compared to 1316 stores in January 2022.
